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Simpsons hits the ground running with a new identity

Date: Jul 12, 2006


Less than two months after Simpsons was acquired by Crosswater, the company has produced a comprehensive brochure, complete with new brand logo, which details a new, stylish range of bath screens, shower enclosures and doors. Each product comes with a lifetime guarantee for optimum customer confidence and products come with the optional Clearshield Protection system so that the shower always looks brand new.

With a 20-year pedigree, Simpsons has developed three core modern, quality ranges - Classic Mode, Classic and Supreme - so that any bathroom décor is complemented.

In addition to the multitude of options, Simpsons also offers a bespoke service for the difficult or unusual bathroom space. A product development programme is in place so that the company retains its position as innovator in the market.

Philip Carr, Simpsons' Commercial and Marketing Director, comments, "The new brochure continues to emphasise our commitment to retailers, creating the necessary selling tools to assist in the development of their business and the Simpsons brand. Over 50,000 brochures were issued in the first month!"

For more information on Simpsons, please call 0845 873 5808.


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